Case Study

Kerrang!

Kerrang! is a well known rock music devoted magazine, it is UK based and is published by Bauer Media Group and edited by Geoff Barton. It was first published as a one-off supplement in a newspaper called "Sounds" on the 6^th of June 1981. Initially, the magazine was solely devoted to the rise of hard rock acts and in the early 2000s became the ‘best-selling British music newspaper’. The newspaper was named after a sound made playing a 'power chord' on an electric guitar.

Since the first ever magazine was published Kerrang! have done exceedingly well for themselves. They won a number of awards and followed by expanding the company and creating a radio and television station, both keeping up the theme of the magazine by using only rock and alternative music.

The magazine is very noticeable to their audience with the slick colour scheme and unique layout. The logo ‘Kerrang!’ is always featured right at the top of the magazine in bold white font, with a picture of the artist(s) in the centre. The main colours throughout the magazines are white and black.